Measure the account that drives your calls
Choose the Google Ads account that should receive qualified-call outcomes from this business.
Google Ads call conversions
Show Google Ads which phone calls became real opportunities
Send approved qualified-call outcomes to the Google Ads account and conversion action you choose. Google gets a stronger signal than raw call volume, and your business gets a clearer connection between the ads you pay for and the callers worth following up.
Qualified calls, not raw volume · Better campaign signals · Clearer ad accountability
Aira call flow
Working in real time
Incoming call
Google Ads call conversions
Aira handles it
Measure the account that drives your calls
Your team gets the outcome
Count real opportunities, not every ring
Answers
automatically
Captures
automatically
Connects
automatically
Use the conversion that matters
Choose or create the call conversion your reporting and campaign decisions should use.
Count real opportunities, not every ring
Send approved qualified-call outcomes instead of treating every connected or answered call as the same business result.
Why it matters
Google Ads cannot learn from a phone outcome it never sees
A click may become a phone call, and that call may become a qualified lead, appointment, or customer opportunity. When Google Ads sees only the click or call, it cannot tell which campaigns produced the conversations your team actually wanted. Aira can send the approved qualified outcome back to the exact conversion action your business uses, giving paid search a better signal without counting every call as a win.
How Aira helps
Connect the calls your team values to the ads that produced them
Choose the right ad account
Connect Google Ads and choose the customer account that belongs to the campaigns you want to measure.
Choose what a qualified call means
Select or create the call conversion that should receive the approved outcomes from Aira.
Send only the outcomes you approve
Use the qualification rules your business trusts so a conversion represents a useful caller outcome, not simply a ringing phone.
Stay in control of the connection
See whether the connection needs attention, reconnect when required, and disconnect whenever you want to stop sending outcomes.
Simple to launch
Teach Google Ads which calls matter to your business
- 1
Confirm the call outcome you want to measure
Talk with our team about availability and choose the qualified-call outcome your business wants Google Ads to receive.
- 2
Connect the right Google Ads account
Connect Google Ads, choose the customer account, and select or create the exact call conversion.
- 3
Confirm the qualified outcomes arrive
Verify that approved call outcomes reach the intended conversion and address any connection issue that needs attention.
Best fit
Best for businesses using Google Ads to generate inbound calls
Availability depends on the account and call outcome you want to measure. Our team can confirm the fit and help connect the right Google Ads conversion.
- Service businesses buying call-generating search ads
- Teams that care about qualified calls more than raw call volume
- Advertisers with a specific Google Ads call conversion action
- Owners who want call outcomes connected to paid-search measurement
Explore the next question
Keep comparing
Questions answered
Frequently asked questions
Does Aira send every phone call to Google Ads as a conversion?
No. Only approved qualified-call outcomes go to the conversion you choose. An answered call does not automatically count as a conversion.
Can I choose which Google Ads account receives conversions?
Yes. The connection flow includes selecting the intended Google Ads customer account before the integration is ready.
Can Aira create or use an existing conversion action?
Yes. You can choose an existing call conversion or create the one your business needs during setup.
Is Google Ads call conversion reporting available to every customer?
Availability depends on your account and the call outcome you want to measure. Talk with our team to confirm whether the connection is ready for your business.
Help Google Ads learn from the calls that become real opportunities
Talk with our team about the qualified-call outcome your business values and the exact Google Ads conversion that should receive it.
Talk to our team